OUR MISSION

To unlock every human’s hidden potential for optimum health through decoding the human genome. To celebrate uniqueness. To always empower and strive to uncover the “why” behind sub-optimal health. To be your biggest advocate, sending the most in-depth, whole body nutrigenomic analysis in the world right to your doorstep. To be an endless optimist, scouring the human experience to turn genetic weaknesses into strengths and improving the health of not just you but that of your future generations and the planet as a whole.

Can you imagine a world without disease? We can.

alex swanson

FOUNDER.

Alex J. Swanson is the founder of Nutrition Genome and creator of the software Genetrition™. He is a second generation nutritionist and was the co-owner of Swanson Health Center, a private family clinical nutrition practice that has been in business for over 40 years. He is also the creator of the blog The Health Beat, the software PhytoVest, and PhytoVest Certified. Alex ran a global clinical nutrition practice for 12 years, with a focus on cancer, cardiovascular health, anxiety, depression, athletic performance, hormone optimization, and digestive health. In 2017, Alex closed his practice to focus on full-time clinical research and innovation for Nutrition Genome. Alex has a post-bacc in Nutrition Sciences from Basytr University in Washington state, a M.S. in Applied Nutrition and Business Entrepreneurship from Northeastern University, a Certificate in Methylation and Clinical Nutrigenomics, and a Certificate in Genetics and Genomics from Stanford University.

scott kircher

CO-OWNER.

Having co-founded and operated multiple award-winning companies as a COO and CFO, Scott Kircher brings a wealth of business leadership to Nutrition Genome. At the core, Scott is driven by his long standing dedication to wellness, from clean organic food to advocating for non-toxic consumer products to starting his days either riding a wave or a mountain. When Scott received his personal Nutrition Genome health report, he realized that it was a total game changer, and this became the catalyst for him partnering with Alex to scale the company globally. Scott graduated from Cornell University and holds a utility and design patent.

ABOUT US…

Nutrition Genome was created to transcribe and translate your ancestral, nutritional knowledge to the modern world through your DNA. We believe that where you are from is just as important as where you are going. Your personal migrational story from thousands of years ago shaped your nutritional biochemistry, and we are here to unlock the pages of history as recorded in your DNA and give you insight into your nutritional requirements, sensitivities, strengths, and weaknesses.

alex swanson

FOUNDER.

Alex J. Swanson is the founder of Nutrition Genome and creator of the software Genetrition™. He is a second generation nutritionist and co-owner of Swanson Health Center, a private family clinical nutrition practice that has been in business for over 40 years. He is also the creator of the popular blog The Health Beat. He has a post-bacc in Nutrition Sciences from Basytr University in Washington state, an M.S. in Applied Nutrition and Business Entrepreneurship from Northeastern University, a Certificate in Methylation and Clinical Nutrigenomics, and a Certificate in Genetics and Genomics from Stanford University.

scott kircher

CO-OWNER.

Having co-founded and operated multiple award-winning companies as a COO and CFO, Scott Kircher brings a wealth of business leadership to Nutrition Genome. At the core, Scott is driven by his long standing dedication to wellness, from clean organic food to advocating for non-toxic consumer products to starting his days either riding a wave or a mountain. When Scott received his personal Nutrition Genome health report, he realized that it was a total game changer, and this became the catalyst for him partnering with Alex to scale the company globally. Scott graduated from Cornell University, holds a utility and design patent, and currently serves as a mentor for Cornell University’s Blackstone Launchpad entrepreneurship network.

ABOUT US… Nutrition Genome was created to transribe and translate your ancestral, nutritional knowledge to the modern world through your DNA. We believe that where you are from is just as important as where you are going. Your personal migrational story from thousands of years ago shaped your nutritional biochemistry, and we are here to unlock the pages of history are recorded in your DNA and give you insight into your nutritional requirements, sensitivities, strengths, and weaknesses.

OUR CORE VALUES

WE ARE INNOVATIVE AND EXPLORATORY

We make new discoveries monthly and can’t wait to share them with the world. Life is one big exciting adventure, and we love living at the forefront.

INSPIRED LIVING

We fully live the lifestyle we preach, from clean, sustainable organic food to cold-water immersion in mountain springs – we are 100% committed to a balanced, healthy lifestyle that respects both the Earth and our bodies. This is the only way we know how to live (and it feels amazing).

WE ARE YOUR BIGGEST ADVOCATE

Everything we do is designed to help you get happy and healthy and empower a thriving life. We’ve got your back, always!

WE DON'T COMPROMISE

Nutrition Genome is a privately held, self-funded company; this is by design so that we don’t have to answer to any outside interests that might compromise the integrity of our products and overall vision.

WE HAVE FAITH IN SCIENCE

We represent the highest level of scientific understanding of epigenetics but aim to simplify this information for our customers without ever sacrificing scientific integrity.

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